Collectively, the three 2017  medalists will perform over 100 engagements during the 2017–2018 season as a result of their Cliburn wins.

More significant than the coveted medals, cash awards, and other prizes, the 2017 winners are awarded three years of comprehensive career management from the Cliburn, including recital, festival, and orchestra concert engagements across the United States; and full artist services, including publicity packages and media relations support and training, as well as programming, visas, and logistics support. As gold medalist, Mr. Sunwoo also receives career mentorship and international concert bookings from London-based KEYNOTE ARTIST MANAGEMENT.

DECCA GOLD, the new U.S. classical imprint of Universal Music Group, is producing and distributing live recordings for the three medalists. The label released the digital album for Gold Medalist Sunwoo on June 23, 2017, with a physical CD release following on August 18. Digital albums for Silver Medalist Broberg and Bronze Medalist Hsu also dropped on August 18.

8VA, a New York-based public relations and strategic consultancy specializing in the classical music market, provides promotional and public relations services for the three medalists, including media coaching and pitching, website creation, and social media establishment.

The Cliburn International Advisory Council was created to recognize the Competition’s role in identifying young artists and its function in providing them a stage to share their artistic vision, and to serve in an advisory capacity for the winners of the Competition. Each member of the Council has agreed to be actively involved in the career development of our artists over a three-year period (2017–2020). We are grateful for their commitment to the Cliburn’s goals of discovering the world’s best young pianists and launching their careers. Full listing below.



Keynote Artist Management launched in 2014 with the vision of being a flexible, modern, innovative artist management firm. The London-based boutique agency is committed to providing a personalized, collaborative, and caring experience for its artists and partners in a diverse array of engaging, creative projects. Integral to Keynote is its commitment to supporting and developing the next generation of talented young performers. Now in its fourth year, the Keynote team comprises over 50 years of collective experience in the classical music industry and manages a roster of ten high-profile artists as well as a number of international tours and special projects.


Universal Music Classics (UMC) is home to Decca Gold, the new U.S. classical music label based in New York City.  It will serve as the permanent American home for all new classical artists, continuing the rich tradition of a historic legacy dating back to 1956 with artists such as Andrés Segovia, Leonard Bernstein, Claudio Arrau, and Dave Brubeck. The revitalized imprint has recently forged new partnerships with the New York Philharmonic and the Van Cliburn International Piano Competition, as well as new artist signings with the acclaimed Emerson String Quartet and rising star soprano Nadine Sierra, with more to be announced. Under UMC, Decca Gold will sit alongside its esteemed European imprints Deutsche GrammophonDecca, Mercury KX, and ECM. The present roster includes Andrea Bocelli, Lang Lang, Renée Fleming, André Rieu, Max Richter, Cecilia Bartoli, Daniil Trifonov, Anna Netrebko, Tori Amos, Eric Whitacre, and Ólafur Arnalds.


8VA Music Consultancy has worked on behalf of top classical soloists, conductors, composers, orchestras, music festivals, and other related organizations since the firm’s founding in 2012. With backgrounds in non-profit executive leadership, marketing, advertising, the record industry, public relations – and most importantly, with a deep passion for classical music, 8VA Music Consultancy is uniquely positioned to take classical musicians’ careers – well – up an octave.



Yefim Bronfman

Jean-Phillipe Collard
Artistic Director, Flâneries musicales de Reims

Martin Engstroem
Founder and Executive Director, Verbier Festival

Leila Getz, C.M., O.B.C., DFA
Artistic Director and Founder, Vancouver Recital Society

Gill Graham
Group Head of Promotion, The Music Sales Group
Director, Chester Music and Novello & Co.

Rico Gulda
Head of Artistic Planning, Wiener Konzerthaus

Charles Hamlen
Artistic Advisor, Orchestra of St. Luke’s, Tippet Rise Art Festival

Wu Han
Artistic Director, Chamber Music Society of Lincoln Center and Music@Menlo

Evans Mirageas
Vice President of Artistic Planning, Atlanta Symphony Orchestra

Graham Parker
President, Universal Music Classics USA

Aviram Reichert
Pianist and 1997 Cliburn Bronze Medalist
Associate Professor, Seoul National University

Christian Thompson
Director of Artistic Planning, Orchestre national de Lyon