October 7, 2008
FOR IMMEDIATE RELEASE
Contact: Sevan Melikyan, Dir. of P.R., 817.738.6536
Van Cliburn Foundation introduces new logo to promote mission,
enhance brand
FORT WORTH, TEXAS, OCTOBER 6, 2008 -- The Van Cliburn Foundation
has announced a new logo as it embarks on a historic four-year span
of celebrating golden anniversaries, beginning with the
commemoration of Van Cliburn's win at the Tchaikovsky Competition
in 1958 and culminating in 2012 with the 50th anniversary of the
Foundation's first competition.
The Cliburn will begin utilizing the new logo, designed by
marketing and PR firm TracyLocke of Dallas, effective
immediately.
While the new logo--a stylized piano in a solid circle--boasts a
contemporary design, it draws inspiration from the Foundation's
original logo, designed by Cliburn board member Sam Cantey at the
organization's inception in 1961. Mr. Cantey's piano paid homage to
the first piano brought to Fort Worth in 1850.
The new design is sleek, minimalist, and in keeping with today's
aesthetics. In most instances, the piano icon will appear alongside
"The Cliburn," rather than "Van Cliburn Foundation," to reaffirm
the organization's more common moniker. This approach will help
establish immediate recognition, and solidify the Cliburn brand
both locally and around the world.
"The new, distinctive icon ushers the Foundation into the 21st
century with a sense of timeless elegance. Coupled with the broadly
recognized name 'The Cliburn,' the piano symbol serves as an
essential visual component, ensuring that the Cliburn brand remains
constant across all platforms and for all types of media," remarked
Richard Rodzinski, president of the Van Cliburn Foundation.
Chairman of the board, Alann Sampson, reflected, "The Cliburn's
50th anniversary is a time of celebrating our traditions and
securing a forum for the next generations and the classics of the
centuries. This new logo provides continuity of the Cliburn name
and piano and projects a look to the future, reflecting standards
of excellence and vision. On behalf of the Cliburn board and staff,
I would like to express our deep appreciation to TracyLocke for
capturing the essence of our organization."
The Cliburn's sentiments were echoed by Greg Chapman and Maeve
Rogers of TracyLocke: "We created an icon that both acknowledges
the purpose of the Van Cliburn Foundation and subtly identifies its
roots. The graphic is simple yet dramatic, and its classic look
will bring the Foundation through its next fifty years."
VAN CLIBURN FOUNDATION
The Van Cliburn Foundation identifies and promotes the finest
talent in classical music worldwide through piano competitions,
concerts, and education programs. The Foundation fulfills its
mission by conducting the quadrennial Van Cliburn International
Piano Competition, considered by many to be the world's preeminent
piano competition; by organizing the International Piano
Competition for Outstanding Amateurs, the first competition of its
kind in the United States; by producing annual concert series,
which bring the finest classical musicians to perform in Fort
Worth; and by offering education programs in cooperation with North
Texas schools.
TRACYLOCKE
Ideas That Move People to Brands
TracyLocke is an integrated marketing agency providing advertising,
promotions, shopper marketing, strategic planning, graphic design,
direct marketing, digital, media, and sports marketing capabilities
for such iconic brands as Pepsi, Pizza Hut, Nokia, Kleenex,
MasterCard, 7-Eleven, Del Monte, Tabasco, Clorox, and others. Part
of Omnicom Group Inc. (NYSE: OMC), the award-winning agency has six
primary offices in Dallas, Wilton (Connecticut), Bentonville
(Arkansas), Los Angeles, New York, and San Francisco, along with a
vast network of field offices across the United States. For more
information, visit www.tracy
locke.com.
ExxonMobil is the Principal Corporate Sponsor of the Van Cliburn
Foundation. American Airlines, Bank of America, City of Fort Worth,
Eastman Kodak Company, JPMorgan Chase, Star- Telegram, Steinway
& Sons, and XTO Energy Inc. are Official Corporate Sponsors,
and Clear Channel Communications and RadioShack Corporation are the
Cliburn's Corporate Sponsors. Official Sponsors are the Arts
Council of Fort Worth & Tarrant County, The Burnett Foundation,
the Beaumont Foundation of America, and the Sid W. Richardson
Foundation. Star-Telegram is the principal media partner and WRR
101.1 FM is the official radio station of Cliburn Concerts.
Contact: Sevan Melikyan Dir. of P.R.
email: sevan@cliburn.org
phone: 817.738.6536
web:
